The inspiration for the name of the company came from the concept that the desire for behavioural change in the fight against HIV/Aids was similar to the longing of many African communities for rain.
In 2009 Call the Rain cc was awarded with an ISOE Award from the HWSETA for its innovative storytelling approach to HIV/ Aids prevention. The One Bokkie Story has been used by over 500 storytellers from across South Africa, Swaziland, Malawi and Namibia in the fight against HIV/AIDS and Tuberculosis.